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No App, No Hassle: How SAM Boosted Conference Engagement with Just a Text

SAM, the AI-powered event assistant built to make conferences simpler, friendlier, and more efficient, made a powerful return to Seed the South 2025—and proved something big: when AI just works, people use it.

🚀 The Results: Real Engagement, Real Fast

In just 1.5 days:

📈 3x more attendee engagement
💬 3,000+ real text messages processed
🌟 4.8-star user rating from actual users

SAM helped attendees find sessions, speakers, food spots, and even each other, using nothing more than natural text-based interaction.
No app. No downloads. No learning curve.

That Conference App Though…

An unofficial poll at the event revealed that 98% of attendees found the official app’s onboarding “unpleasant.”
Meanwhile, SAM, the AI assistant for events, needed just a phone number. There were no installs or hassles—attendees were using it in seconds.

❤️ Favorite User Moments

“I didn’t touch the app. I just asked SAM everything.”
“SAM, where’s the AI crowd hanging out at the afterparty?” — got the answer instantly.
Someone even messaged SAM at 3 a.m. asking for the agenda—and got it. (We’re still wondering why they were up that early…)

🔮 What’s Next for SAM?

This is just the beginning. The future of AI in events is bright, and SAM’s roadmap includes:

🤝 AI-driven networking suggestions
📅 Personalized daily agendas
🌐 Real-time translations
🚫 No more clunky apps—just smart event tech that works

If you can text, you can use SAM. That’s the goal.

🎥 Watch SAM in action: Testimonials & Feedback

❤️ Favorite User Moments

“I didn’t touch the app. I just asked SAM everything.”
“SAM, where’s the AI crowd hanging out at the afterparty?” — got the answer instantly.
Someone even messaged SAM at 3 a.m. asking for the agenda—and got it. (We’re still wondering why they were up that early…)

🔮 What’s Next for SAM?

This is just the beginning. The future of AI in events is bright, and SAM’s roadmap includes:

🤝 AI-driven networking suggestions
📅 Personalized daily agendas
🌐 Real-time translations
🚫 No more clunky apps—just smart event tech that works

If you can text, you can use SAM. That’s the goal.

🎥 Watch SAM in action: Testimonials & Feedback

🙌 Huge Thanks to Seed the South

We’re incredibly grateful to the Seed the South team for believing in a better, more human-centered event experience. Your support helped us make SAM smarter, faster, and more helpful than ever before.

Here’s to the future of conference engagement tools—powered by AI that just works.